Women To Women Informed Health

Women to Women Informed Health (WWIH) is a nonprofit dedicated to providing women with unbiased, data-backed information about their reproductive health so they can make confident, informed choices. As a board member and the lead designer for this project, I created a brand and website that honors both the clinical and holistic sides of women’s health. The visual and verbal identity needed to feel equally at home in a hospital setting or a midwife’s office.

The website functions as both an educational resource and an access point for services like birth classes, 1:1 consultations, scholarships, and professional partnerships. I focused on creating an intuitive experience that welcomes diverse users, from healthcare professionals to curious first-time parents, and bridges the gap between medical expertise and lived experience.