Branding For Birthworkers

Strategic design & brand support for doulas, midwives, educators, and other female healthcare providers.

You’re doing a powerful work.

You have specialized training and experience. You’re more than a good friend helping out your neighbor, you’re a professional. What you bring to the table leads to greater satisfaction in a woman’s most transformational life experiences.

But when it comes to your business and brand?

You’re not sure how to express all of that and look credible, professional, and trustworthy.

That’s where I come in.

You’re Not Alone If…

  • You know how to support pregnancy, birth, hormones, or postpartum, but feel unsure how to describe what you do in a way that connects.

  • You’re unsure about your niche or how to utilize it to find more aligned clientele.

  • You don’t want to be too “pushy” or “salesy”.

  • You don’t have a lot of time or desire to worry about marketing and back-end business stuff.

  • You’ve been DIY-ing your logo and website, but they don’t match the depth or quality of your services.

  • You feel misunderstood or under-appreciated.

  • You’re ready to be seen as a valuable professional.

Branding that Reflects the Care You Give

I build brands for birthworkers that are:

✔ Rooted in strategy
✔ Aligned with your values
✔ A true reflection of your energy and mission

You shouldn’t have to spend your limited free time trying to “figure it out” on your own, or settle for a brand that doesn’t excite you and your clients.

Branding

Beginner Brand Design Kit

Skip DIY and set yourself up for real success with this professional brand foundation.

$1,250

Includes:

  • 1 Hour Brand Discovery Session

  • Single Premium Logo Design

  • Strategic Color Palette + Typography

  • Branded Social Media Profile Image

  • 1 Branded Social Carousel Canva Template

  • 1 Page Brand Style Guide

The Full Brand Experiece

For professionals ready to hone in and scale up. Best for experienced soloprenuers, agencies, birth centers, influencers, etc.


$2,250

Includes:

  • My 2-Hour Signature Deep Dive Strategy Session

  • Full Custom Logo Suite: Horizontal Logo, Vertical Logo, Icon Mark

  • Strategic Color Palette + Typography

  • Custom Illustrations or Icons as needed

  • Branded Social Media Profile Image

  • 1 Branded Social Carousel Canva Template

  • Brand Style Guide

  • Foundational Brand Messaging: Mission Statement, Social Bio, Elevator Pitch, etc.

  • Customer Analysis + Industry Insights

  • Brand Personality Profile

  • Comprehensive Brand Roadmap

Websites

What It Is

Your online home, built for connection & clarity

Custom-designed with warmth and ease of use in mind. Strategy-first, mobile-optimized, and ready to welcome your next clients with clarity and confidence.

✓ 20% off your annual Squarespace subscription

✓ Custom-Designed, Mobile-Responsive Website

✓ Up to 5 pages (i.e. Home, About, Services, Portfolio, Contact)

✓ Privacy Policy and Terms & Conditions page

✓ Foundational SEO-Optimization

✓ Secure Hosting & SSL

Supported Platforms

Squarespace - Starting at $2,500 | Best for new professionals

Pixieset - Starting at $2,500 | For birth photographers

Showit, Shopify, and Webflow - Starting at $4,000 | For service providers who want a more elevated and engaging website experience

Website Copy

Professionally and Ethically written words for your website that are authentic to you, while also increasing your inquiries.

I offer done-for-you professional copy services or you can purchase my guide for how to utilize AI to write it yourself

For New
Doulas!

BASIC BRAND + WEBSITE BUNDLE

A special offer for new doulas in their first year. Valued at $3,000.

$837

For new doulas entering the industry who want a clear, aligned online presence that established a solid foundation for successful growth without the overwhelm of figuring it all out yourself.

Includes:

  • Power Hour Brand Strategy Session

  • 1 Premium Custom Logo

  • Strategic Color Palette + Typography

  • Brand Style Guide

  • Professional Optimized Mission Statement & Social Media Bio

  • Strategically Written Ethical Website Copy

  • Squarespace Single Landing Page Website Built to Convert

Need More?

Available with any package — inquire for pricing

  • If you want to be trustworthy then you need to show pictures of yourself in action, not stock photos. Get a gallery of photos that are on brand, stop the scroll, and authentically represent what you bring to the table.

  • Business Cards, Flyers, Social Media Graphics, and more

  • Work with a professional to brainstorm and create all the posts needed to launch your new brand or website and start collecting inquiries right away.

Flexible Payment Plans

All birthworker packages are eligible for a payment plan:

25% down + monthly payments spread up to 8 months

No interest or penalties.

  • The Lactation Collection

  • Trista Birdzell

  • Covered & Carried

  • Susan Joy

  • Femina Fortis

  • iluminar physical therapy

  • Doula Your Business

  • Calm Midwifery

  • Women to women informed health

  • Melissa Chappell

  • “I had a Power Hour call with Karely and going into it, I wasn’t exactly sure what to expect. But Karely was curious about my business and my brand and had me talking in no time. She helped me focus my goals into manageable and realistic steps. She also commented on what I was doing well and gave me suggestions for things that might be improved and how to accomplish those. I found her to be very helpful in changing gears in my business, and since speaking with her I’ve had a stellar inquiry and consultation, a million good ideas for my business (Seriously! I was so stagnant and stuck in a rut before) and I feel like I have a path now. Thanks Karely!”


    EMILY GIPPER, BIRTH DOULA & PHOTOGRAPHER

  • “My Brand Review with Karely was a game changer for my business!! She helped me refine my brand fonts and colors so that they were more appropriate for my business. A year later, I am still using these exact colors and fonts and I absolutely love them and feel like they add so much to my overall brand! If you are considering working with Karely, do it! You will not be disappointed, I would highly recommend her to anyone! She always over delivers and will be a great asset to your business! Plus she is so much fun to work with and she will educate you as you go so that you know how to use the materials that she is giving you!”

    COURTNEY RUDOLPH

  • “Working with Karely was so helpful! Her branding knowledge and thoughtful listening skills made all the difference in helping me overcome some roadblocks in growing my business.”

    ISABELLE MONTGOMERY, DOULA & BIRTH ASSISTANT

  • “I had an amazing experience during my power hour call! I learned so much about my brand and how to best promote business.”

    KELSEY PITTS, BIRTH DOULA

  • “Karely is incredible. She listened to what I was looking for and created something absolutely amazing. Thank you Karely for the logo, colors, fonts, and everything else to help with my brand. I love the guide that she provides as well, it gives such great information to help me move forward in my business.”

    ANNA BURCH, THE LACTATION COLLECTION

What You’ll Walk Away With

✔ A brand that reflects your unique approach to care


✔ A website that builds trust with potential clients


✔ Messaging that clearly communicates your value


✔ A visual presence that feels as grounded and wise as your work


✔ Confidence in how you’re showing up

 FAQs

  • I typically complete brands in 2-4 weeks and websites in 4-8 weeks depending on the package you choose and the complexity of your project.

  • I’m not a beginner selling logos on Fiverr, and I don’t use templates or shortcuts. I bring an advanced design skill set and a deep understanding of the birthwork space to every project. What you get is fully custom, strategy-driven branding designed to reflect the heart of your work and help you connect with the right clients.

    I work closely with each birthworker to create something that feels aligned, professional, and powerful. No two brands I build are alike, because no two women I serve are. You get premium, individualized deliverables at an accessible, intermediate price point. It’s intentional, custom work… with heart.

  • Of course! I offer continuous marketing support. If you need flyers, social graphics, marketing guidance, website updates, etc - I’m your girl!

  • Unlike generic website builders, I use the StoryBrand method to create strategic, conversion-focused copy + professional design that turns visitors into consultations.

  • Nope. Your site will be designed for ease of use and I’ll walk you through how to update it.

  • Yes I do! You can pay a 25% deposit, with additional payment being made up to 8 months. Complete payment is required before final files are delivered.

Help Aligned Clients Find You